Sunday, October 4, 2009

Hello!? Is this thing on?

Welcome everyone to "The Pear." I'm guessing by your membership in this group that you have a general idea as to what this company is all about. Either that or you'll just accept any invitation that Greta Falvo sends you. Either way, we're glad to have you.

I wanted to use this venue not only as a Facebook Group that nobody ever checks, but more so as a general means of communication to keep in touch with our customers. I know what you're thinking - if I start getting any more emails with a subject line "Enlarge your_Luv tool 8^P" or "Pfizer@Viagra 99.999% OfF," I'm blaming that asshole from The Pear. Fair enough. I really just want to keep you all in the loop as to what's going on with The Pear - anything from stories, a look behind the scenes, events we're involved with, or general ramblings. I promise I won't write daily, nor will I bore you with messages trying to preach or jam this service down your throat. This is going to be fun. I swear.

A lot of people have asked us, "Why a pear?" After we ran out of fake stories to tell about our families owning rival pear orchards, we decided to stick with the truth - we wanted to create a brand, not just a service. Here's the thing - we all know that drinking and driving is wrong, illegal, and dangerous... and yes, The Pear's main goal is promote making responsible decisions when drinking. However, drinking is fun. Really fun. We promote fun too. That's where The Pear come in - you see him and think, "He's a cute little bugger, isn't he?" Girls want him and guys want to be him. He's winking and pointing at you, all while twirling your keys. If that ain't fun, I don't know what is. So there's your answer - The Pear makes us a fun company, not just some service for responsible adults.

I must admit that I had my reservations when pondering the whole idea of starting this company. Moonlighting as a designated driver does not sound like the kind of job I would enjoy. I've been proven very wrong in our first month of operation. I've got to meet some fantastic customers and have laughed my ass off on more than a few trips (more on that to come in future mailings). The trips are always entertaining; the conversations always comical (and sometimes mind-boggling); the people always good company.

On that note, I'll end round 1 the same way we end our text messages to our customers before we head out to meet them for a pick-up - Drink up and have fun.

Next round, I'm going to give you a sneak peak at what we do here at Pear Headquarters while waiting for the phone to ring and the inboxes to fill.

Tony
tony.ciotti@thepearcares.com
http://www.thepearcares.com/

0 comments:

Post a Comment