Searches and Suggestions

Hello to ALL,

Not sure how many of you out there are tech savvy, but I wanted to let you in on a little secret – there is something out there called web analytics. Long story short, it is a pretty simple code that you add to your website to track everything from how people are getting to your page, which links they’re clicking on, how long they’re staying, what they’re looking at, their location, etc. It’s creepy stuff, but businesses find this information very useful in getting to know their customers. All those things are fine and dandy, but there is one particular metric that me, Mikey and Dani pay extra close attention to – keywords. This tells us exactly what people are typing in to search engines to get to our site.

Allow me to share some of our favorites with you, followed by (of course), my thoughts:

- “compnay driver objective” – if that doesn’t direct you to The Pear site, nothing will
- “pair limo service pittsburgh pa” – our new company slogan – the two of us drive you AND your stretch Escalade home!!!!
- “pear divers” – we swim you home
- “pear fare pittsburgh” – we charged this guy extra
- “pears desognbated” – Google is smarter than I am for deciphering this one

The web stuff is funny, but we have even more fun in person. Most of our customers aren’t shy about voicing their opinions, and we love it. I encourage each of you, sober or drunk, to give us your feedback and suggestions. Here are some that I’ve heard on recent trips. I couldn’t make this stuff up:

- Our drivers should carry backpacks full of food for customers
- We need a Pearmobile
- We need a pear costume, and it should race the pierogies at PNC Park.
- We should use foldable scooters – designated driver services in other cities do this, but picture this – Mike Conley on a scooter going 20 mph up McArdle Roadway to get to a Mt. Washington pick-up… in the dead of winter, of course. Think the moped scene from “Dumb and Dumber,” except with Mikey driving, boogers frozen to his face, wearing a Pear green t-shirt that says “If you can read this, the BITCH fell off.”

But seriously, wanted to make everybody aware of a few things we’re working on for 2010:

- A credit card pre-payment option on reservations; not required, but if you are the kind of person who doesn’t carry much cash, you might enjoy this
- Daylight services, including medical post-operation pick-ups (laser eye treatment, medical procedures, cosmetic surgeries, etc.)
- Driver profiles – we want you all to see and get to know your friendly Pear drivers. I also wouldn’t mind handing out some awards to these folks, although the criteria will probably have nothing to do with their driving. Criteria may include – most cancellations, worst Rock Band performance, and worst tip

Stay thirsty my friends.

Tony
tony.ciotti@thepearcares.com
http://www.thepearcares.com/